Watch manufacturer Fossil to acquire fitness wearable company Misfit

BreitlingReplica Watches and wearables have enjoyed a significant amount of attention over the past couple of years. With the advent of sensors on wearable devices, and prices continuing to fall, the adoption of wearable devices has risen phenomenally.

Last month, Swiss luxury watchmaker Frederique Constant launched its range of smartwatches in India. Priced at Rs 60,000 and more, sales of the horological smartwatch, as it is called, were expected to be quite sedate.

Similarly, TAG Heuer, Breitling and several other watch manufacturers have indicated that they would be looking at the smartwatch space very closely.

According to a report in the Wall Street Journal, the Fossil Group has agreed to buy wearable fitness tracker company Misfit for $260 million. Misfit is cofounded by ex-Apple CEO John Sculley.

Since the advent of Xiaomi and companies such as Micromax in the fitness band business, a watchmaker such as Fossil would see immense potential in a wearable with a focus on style, something that Misfit focusses on. Interestingly, Xiaomi invested in Misfit last December.

Certainly, luxury Rolex replica watches would keep an eye out for startups in the fitness wearable space that make lucrative and strategic acquisitions. The capability to offer fitness data makes it a natural extension for a watchmaker.

Breitling Watches“To me it’s not about the value of the sale, it’s about making sure that the client goes away with a treasured item that has been associated with a significant occasion in their life.”

Stephen has worked in the jewellery trade for 27 years after moving straight into it when he left school.

He said: “When I finished I was not sure what I wanted to do and saw a role working for Zales jewellers and thought that looked interesting. I have not looked back since.”

The Canary Wharf store had a revamp in September, showcasing new dedicated branded areas for Omega, Breitling and TAG Heuer.

Omega watchesWe got three facts about Omega.

1. Omega was in fact the first mechanical watch to land on the moon – with the Omega Speedmaster Moonwatch in 1969. A year later the same watch played a significant part in helping the astronauts on the Apollo 13 mission return to Earth safely after the shuttle encountered some unforeseen problems.

2. Omega Replica has had a strong affiliation with the James Bond franchise since 1995. The latest piece was sported by Daniel Craig in Spectre. It’s the Seamaster 300 Master Co Axial.

3. The brand is also well known in the world of sport, as they have been timing the Olympics since 1932.